Privacy Policy

What we collect

Contact form submissions: When you contact us through our contact form, we collect your name, email address, and the content of your message. This information is used solely to respond to your enquiry.

Milestone quiz responses: Quiz answers you submit are processed to generate your results. If you submit your email address to receive quiz results, we store that submission. We do not store quiz responses linked to personally identifiable information beyond what you voluntarily provide.

Usage data: Like most websites, we may collect anonymised usage data (such as page views and general traffic patterns) through analytics tools. This data does not identify individual users.

What we do not collect

• —Payment or financial information — we do not sell products directly
• —Your baby's personally identifiable health data
• —Device location beyond country-level analytics
• —Biometric data of any kind

How we use your information

Information you provide is used only for the purpose for which it was collected: to respond to your contact form message, to send you quiz results you requested, or to improve our platform based on anonymised aggregate usage data.

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Third-party services

We use third-party services to operate this platform, including database and email infrastructure providers. These providers process data on our behalf and are subject to appropriate data protection agreements.

Product links to external retailers may use affiliate tracking. Those retailers have their own privacy policies which govern data collected on their platforms.

Cookies

This site may use essential cookies required for basic functionality and optional analytics cookies to understand how visitors use the platform. You can disable cookies in your browser settings, though this may affect some functionality.

Data retention

Contact form submissions are retained for a reasonable period to manage correspondence and then deleted. Quiz submission data is retained only as long as necessary to fulfil the stated purpose. You may request deletion of your data by contacting us.

Your rights

You have the right to request access to the personal data we hold about you, to request correction of inaccurate data, and to request deletion of your data. To exercise these rights, please contact us.

Children's privacy

Baby Choice Guide is a platform for parents — not for children. We do not knowingly collect personal information from individuals under the age of 18. The milestone quiz is intended to be completed by a parent or caregiver on behalf of their baby.

Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects the most recent update. Continued use of the platform after a policy change constitutes acceptance of the updated policy.