Disclosure
Transparency is a core part of how Baby Choice Guide operates. This page discloses our ownership, commercial relationships, and policies around sponsored content and affiliate links.
Last updated: April 2026
Ownership
Baby Choice Guide is operated in India as a parenting editorial platform. The platform may be operated by or affiliated with a parent company. Where a product featured in our awards or guides has a material ownership or commercial connection to the operating entity, we will disclose that clearly on the relevant product or category page.
Affiliate links
Some product links on Baby Choice Guide use affiliate tracking codes. When you click one of these links and make a purchase, we may receive a small commission. This commission comes from the retailer and adds no cost to your purchase.
Affiliate relationships do not influence which products are awarded, shortlisted, recommended, or discussed in our editorial content. Our award selections and guide content are determined editorially before any affiliate arrangements are set up for a given product.
External links to product pages use rel="sponsored" where an affiliate relationship exists, as required by web standards and Google webmaster guidelines.
Sponsored content
Baby Choice Guide does not currently publish sponsored articles or branded content presented as independent editorial opinion. If this changes, sponsored content will be clearly labelled with a prominent disclosure at the top of the page.
Brands cannot pay to receive a Gold or Silver award, to be featured in a guide, or to have content written about their products. Our award and content processes are editorial and independent.
Product samples
Occasionally, brands may provide product samples for evaluation purposes. The receipt of a free sample does not guarantee coverage, a positive evaluation, or an award. Any article where a sample was received will note this at the point of publication.
Page-level conflict disclosures
If a specific award page or article features a product with a material ownership or commercial relationship to Baby Choice Guide or its operating entity, a clear disclosure will appear at the top of that specific page. General site-wide copy does not reflect those individual page-level relationships.
Contact
If you have questions about our commercial relationships or believe a disclosure is missing or incorrect, please contact us.